The inspiration for Hot Wheels began prior to
1968, but kids of all ages until then had no idea what Elliot
Handler, co-founder and the “el” of Mattel, had in store. To
compete with other die cast toy manufacturers of the time, Mr.
Handler wanted a better rolling, more visually stunning,
California hot-rod inspired die cast toy that above all had
playability. By combining the styling concepts of American
1960s’ muscle cars, mounting superior rolling mag-styled wheels
with red striped tires and painting them in vibrant colors, Hot
Wheels were born. Additional California hot-rod traits were
infused including “power buldges” and side pipes signifying
powerful engines and “raked” rear ends giving a hot-rod stance.
Not only the cars themselves stood out from the crowd, but the
packaging did as well. A clear bubble encased these emblazoned
Hot Wheels cars while the colorful card backing allowed it to be
suspended from display pegs as if they were dangling in mid
air. An instant hit and now a classic are the many Spectraflame
models that were produced under the Hot Wheels brand and in the
grand stature Elliot Handler had envisioned.
So what is Spectraflame and why are these little
gems called Redlines?
Spectraflame is the name Mattel used to describe
the vibrant candy-colored paint that adorned castings produced
in 1968 through 1972. The process consisted of polishing the
zinc-plated die cast metal bodies and then painting them with a
thin layer of transparent, candy colored paint. This allowed
light to pass through the paint and reflect off the polished
body resulting in a very reflective “Christmas Ball” look that
still is impressive and eye catching today as it was intended
back in the late 1960s. Collectors coined the early produced
Hot Wheels cars “Redlines” simply because of the red stripe that
runs around the outside of the shiny five-spoke mag wheel.
Aside from the Spectraflame paint, these wheels are iconic to
all early Hot Wheels castings. |